Are Cash Buyers All They’re Cracked Up to Be?

Are Cash Buyers All They’re Cracked Up to Be?

In this three-minute read, we look at some of the pros and cons of cash buyers

When selling your property, there are two magic words everyone wants to hear: ‘cash buyer’. They come with promises of a quick sale process, no chain and are, quite frankly, the pot of gold at the end of the property-selling rainbow.
 
But are cash buyers really that special?
 
A cash buyer is basically someone who can afford to buy your home without needing a mortgage or having to sell another property first.

Advantages

1) No chain
Property sales can sometimes get caught up in a complex chain. For example, your buyers need the sale of their home to go through, their buyer needs to sell their home and so on. If one part of the chain breaks down, they all can. Cash buyers take away this complex process.

2) Quicker sale
With no other sales complicating the process, selling to a cash buyer may mean the deal goes through quicker.

3) Increased certainty
An experienced cash buyer will tend to make an offer when they’re sure they can see it through. They don’t have to wait for an agreement in principle from their lender, as they’ve already got the cash ready to go.

4) Can make complex purchases
If you’re selling a flat with a short lease, or a house that could be considered unmortgageable, a cash buyer is a great option. They can pay outright for a property without having to meet strict lender criteria. This cuts out a lot of hassle.

Disadvantages

1) Lower offer
A cash buyer knows that they’re often the best option for a seller, so they may offer less than market value with the promise of getting things done quickly. So, while the sale will go through, you may get less than if you sold to someone in a chain.

2) No guarantee that the sale will go through
Even if a cash buyer makes a strong offer and looks like they can move fast, this doesn’t necessarily guarantee you a sale. As with all property transactions, a survey could reveal issues with a property, or their situation may simply change – leaving you back at square one.

3) Dodgy dealings
Over the last few years, there’s been an increase in the unethical behaviour of some house-buying companies making cash purchases. It’s not unusual for them to make all the right moves before chipping the price down and leaving the seller with considerably less than promised. Criminal scams are also on the rise, with reports of fraud where cash is intercepted at the point of sale, losing buyers thousands of pounds.

If you’re looking to sell your property as quickly as possible, contact us at Shaws Kensington. We’re trusted local agents and will oversee the sales process for you.











Get in touch with us

If you want to move in 2026, positioning yourself as a serious buyer is essential. Here’s how to put yourself ahead of the competition and be taken seriously by sellers.

New Year, fresh goals, if moving home by spring 2026 is on your list, now’s the moment to plan. Understand how long properties took to go under offer and complete in 2025, and the key steps you need to hit your timeline. Read on to map out your best move ever.

Want first access to the best homes in 2026? Discover how our tech-led Heads Up Property Alerts help you see properties before they reach Rightmove—so you never miss out on your dream home again.

Selling a family home is about more than moving, it’s about managing a transition with clarity, care and confidence. Here’s how to approach your move in early 2026 with less stress and more ease.